Volunteers in sport

A segmented approach to volunteering from New Zealand

There are nine main reasons for volunteering in sport, according to new research from New Zealand, reently referenced on the Promoting Sport blog (also published by Sport England). The motivations have been used to categorise or segment volunteers as, for example  'Investors' - who are driven by achievement and success and 'Cultural norms' who are seeking group well being. This information is now being used to produce targeted campaigns to recruit more volunteeers.

What are you waiting for? And how did you recruit volunteers?

11 million people would volunteer if asked, according to Volunteering England. So why do people sit back and wait? Whatever you are interested in there are thousands of of volunteering opportunities out ther e- in sport and outside sport.

If you recruit volunteers - what techniques have you used to help recruit more volunteers?