Promoting Sport blog

Sporting Champions video

I've produced a short Sporting Champions video to show how it can help you to get young people playing sport.

Don't forget that anyone at all can book these free visits from elite athletes to help get young people playing sport. To see how visits work just watch the video above (http://www.youtube.com/watch?v=jfyLQ_oL0sw if you can't see it).

If you want to book a visit call 0800 328 4903 and they'll give you the correct contact at your local County Sports Partnership. Alternatively visit www.sportingchampions.org.uk.

New developments on the Promoting Sport Toolkit

Want to learn how to use some basic marketing and promotional techniques to increase sports participation or your club's membership?

Check out the new How to guides for some for some simple steps to follow when choosing and implementing the most appropriate techniques for your club or organisation.

Subject areas include advertising, direct mail, branding, using the media, using technology and how to write a design brief.

Each section also includes examples of how others have used the particular techniques.

It is widely accepted now that traditional marketing techniques can influence behavioural change.  Commericial organisations have been using these for decades to get people to listen to their message and adopt their products and services voluntarily.  There is no reason why these same techniques cannot be successful in changing peoples' attitudes toward sport and physical activity.

The new How to guides have been designed so you can quickly and simply use some of these tradional techniques.

Communicating to the Sport England segments

Sport England's research department has released some fantastic segmentation work recently, which is fantastic news because segmentation is an essential element of any good marketing work.

In an ideal world we would market to everyone individually, however this is impractical. What often ends up happening instead is one communication to everybody, which normally only appeals to a small percentage of the population. Segmentation allows us to group together people who have something in common, in our case with relation to sport.

The best example of segmentation nowadays is Tesco who have used the information from the Tesco clubcard to dominate the market.

In order to help you use this information to market and promote sport better I have written these communication plans. I used the information from the pen portraits alongside a tool called TrueTouch from Experian to write . These specifically cover how to promote and market sport to each of the segments.