Promoting Sport blog

Use the power of the media to recruit volunteers

6.4 million people in the UK would like to volunteer. 15% of them say they just haven't heard about how they can get involved. So how can you reach these people and inspire them to get active?

Volunteer Genie thinks it has the answer, and claims to be able to help you to:

Find out what motivates people to volunteer

Discover which media campaigns catch people's attention

Free guides to help you devise your own media strategy

Get top tips on working with journalists and reporters

Find out how to engage volunteers in the new media world

Prove that your volunteer recruitment campaign worked

The site is certainly clean looking and easy-to-navigate and the advice looks good. All in all this looks to be a good and useful site.

Thanks to Laura Hall from Greater Sport for the pointer on this one.

Contact your councillors or MPs easily

This website allows you to easily contact your local councillors or MPs, and I think some people will find this a useful tool when you're needing to get people to campaign on a particular point to local decision makers.

For instance, if you want to raise awareness with MPs or councillors in your area about a particular issue, then this could be a good way of facilitating a variety of people contacting the right person locally.

Go England!

With the England rugby team doing so well it's a perfect time to promote rugby. If only the Rugby Football Union had built a great campaign, including a website and lots of links to clubs to help you! Wouldn't that be great?

Well today is your lucky day - Go Play Rugby is a fantastic campaign based around the Rugby World Cup. It's aimed at getting people who used to play rugby back in, and the site can help them get in touch with their local club really easily.

Now, it's aimed at promoting rugby to people who used to play, but you can use it to promote rugby to anyone you like. Just get them onto the site and there's a club locator, they just enter their contact details and when they'd like to be contacted and someone will get in touch with them.

The campaign has already broken all it's targets, so they're obviously doing something right.