Accessing support through Corporate Social Responsibility

Whenever I'm talking to people who work in sport I ask "What's the biggest thing that's stopping you from promoting sport." The answer is nearly always money and/ or resources.

So while I was at the Social Marketing Conference in Oxford this week I took the opportunity to question people about good ways to get hold of money. The recurring answer was that businesses are becoming more and more interested in working with the public/ charity sector, and providing financial or other kinds of support.

So how do you go about accessing this support? Well I'm going to be looking into that further, and one resource I'm definitely going to be checking out is the new book by Phillip Kottler and Nancy Lee "Corporate Social Responsibility - doing the most good for your company and your cause".

It's written for the benefit of businesses, and helping them to figure out how to use CSR to their advantage, and I've been told it includes some great information that we can use to understand how to work with businesses. I'll report back when I have more information.

Incidentally - Nancy Lee was in fact one of the speakers at the conference and I managed to quiz her for 10 minutes on a couple of questions about promoting sport. I'll post more on that when I get back to the office.