Promoting Volunteering - what are the Kiwis up to?

SPARC (Sport and Recreation New Zealand) have been doing research into promoting volunteering in sport. Nine motivational segments, or mindsets, were identified, and different approaches to promotions and retention of volunteers were devised as a result.

The segments include 'Investors' - who are driven by achievement and success and 'Cultural norms' who are seeking group well being.

They found that although volunteering in New Zealand had postive associations, volunteering in sport didn't, and many volunteers felt disempowered and it was dull.

So what next?
SPARC have made some recommendations as to how this research should influence organisations approach to promoting volunteering in sport. For more information on SPARC's recommendations just read the full report on the Promoting Sport toolkit.